Novamama is a brand born from real-life experiences and a passion for supporting mothers through one of life’s most remarkable journeys.

Each product, including our lactation massager, is thoughtfully designed, drawing from Nicole and Avalon's personal experiences.

We believe in empowering mothers with tools and knowledge to make their postpartum journey not just manageable, but more joyful and fulfilling.

Our founders, Nicole and Avalon, are not just business partners; they are friends and mothers who are driven by a shared mission to enhance the postpartum experience.

Grappling with the multifaceted challenges of motherhood themselves, they realised their experiences were not isolated. This sparked a determination to create a better way, not just for them, but for mothers everywhere.